Kia Ora and welcome to all things PĒPI

About us

Kia Ora | Hello

Welcome to all things PĒPI!!!

Our names are Haley Russell-Owen and Emma Leaf, 2 māmā, 2 friends and the owners of all things PĒPI. We are both from Whangarei, NZ and now reside in Perth, WA.

We decided to start this journey whilst pregnant with our first babies, both 6 months apart. We struggled to find NZ/Māori inspired baby goods and decided to put pen to paper and create our own unique brand. Our aim is to share our culture by incorporating it into everyday needs for your tamariki.

We thank you for supporting our small business and hope that you enjoy what we enjoy making.

Nga mihi | Thank you


Kia Ora Kia Ora! I just wanted to say thank you again for the awesomeness that is "all things PEPI". My friends loved the onesie I bought from your site, they loved it! Thank you heaps for everything. Keep up the amazing work!!!


I just wanted to say thank you so much for my custom order. I really love it and it is super special and something I am going to treasure forever. We have been going through fertility treatment and I got my order a day before I got a positive pregnancy test and I never in my life after almost 10 years thought that would happen. So far only my partner, my mum and you know as it is too early to tell anyone but that was why it was really special.


Love my car decal and mama tee!!! Awesome people to buy from, great communication and quick response. Love the fit of the tee, nice length and quality.