About us

Kia ora, I’m Emz, the heart behind all things PĒPI.

I was born and raised in the beautiful small towns of Ruawai, Maungaturoto, Paparoa and Whangārei. All places that grounded me in whānau, culture and connection. Growing up surrounded by community and Māori values shaped who I am today, and it’s those same values that continue to guide everything we do here at all things PĒPI.

At just 18, I made the big move to Perth to chase new opportunities while carrying a piece of home in my heart. It was here, in 2016, while I was hāpu with my son that all things PĒPI was born. What started as a small creative outlet soon grew into something much more. It was a way to keep our culture close, celebrate our roots, and share Māori designs with whānau everywhere.

Today, all things PĒPI has evolved into a family-run brand creating Māori-designed everyday products from cosy hooded towels to whānau picnic mats and warm fleece hoodies. Each piece we create is inspired by aroha, whānau, and a deep sense of belonging.

Our mission is simple:

To bring a touch of home, culture and connection into everyday life no matter where you are in the world.

From our whānau to yours,

Ngā mihi nui,

Emz and the all things PĒPI whānau

Whiria te tāngata Hooded Towel - PRE-ORDER

Regular price $50.00 Sale

Size

Colour

PRE-ORDER NOTES - All pre-order items have a wait time of approximately 6weeks. Pre-orders cannot be cancelled or refunded. PRE-ORDER due to arrive early december

Our hooded swim towels are designed to grow with your whānau/family. Each size covers multiple age ranges so they will last longer. Available in 4 versatile sizes to suit babies, kids, teens and adults.

Microfiber and cotton hooded towel with a zip to the front
Māori art design (Artist: Estelle Phimester)
Robe hook to rear for easy hanging
4 versatile sizes - XS, S, M and L

XS - recommended for ages 1-3

S - recommended for ages 3-5

M - recommended for ages 6+ and small adults

L - recommended for 12+ and up to adult size 2XL

Models: Harper aged 12years wearing M, Rykah aged 8years wearing M and Tai aged 1year wearing XS

COLD MACHINE WASH RECOMMENDED

DRYER NOT RECOMMENDED

Whānau inspired, māori designed. Here at all things PĒPI we design family essentials that celebrate our culture.

Whānau whāriki - PRE-ORDER

Regular price $99.00 Sale

PRE ORDER NOTES - All pre-order items have a wait time of approximately 6weeks. Pre-orders cannot be cancelled or refunded. PRE-ORDER due to arrive early december

Designed for the adventures of everyday whānau life, from beach days to backyard hangs. Our whānau picnic mats are made to bring everyone together in comfort and style.

2m x 2m picnic mat
Waterproof on both sides
Māori art design (Artist: Te Pae Kuka)
Material: polyester ponge + cotton + black oxford cloth
Easy to fold with velcro strap and handle
Māori design green and white to top side with black backing
Machine washable

Whiria te tāngata hooded towels

Designed for all those whānau adventures